DIGITAS

Website Design for Motomaker X Cell Phone:

Digitas looked to Motion Hub to design and animate a 3D phone to enhance the consumer shopping experience. Motorolla supplied us with a CAD file that would be used for the Motomaker X website which we adjusted and imported into 3D software. The developers requested specific file sizes, challenging us to preserve its quality while compressing them to smaller files that would fit in the website. With over 200 color and texture variations of the phone, we decided to create an automatized system for the deliverables.

CREDITS

CLIENT

SapientRazorfish

 

CREATIVE DIRECTOR

Diego Aguilar

MOTION GRAPHICS / 3D ANIMATION

MOTION HUB

DESIGNER

Ryan DeCarlo